Press

Press kit.

Released for editorial use

Original key art in 4K, the brand film, six spots with dialogue, the fact sheet and a founder Q&A, cleared for editorial use. Nothing here is affiliated with Apple, Robinhood or any company.

Documents

Press release (for release Sunday 6 September, 23:30 CEST)
Fact sheet (en français)
Founder Q&A
Rules for press
Disclosure

Film and spots

Brand film, 16:9, 1080p (1:15) · Vertical cut, 9:16 · 28-second cut

Teaser spots with dialogue (9:16 unless noted): Paper hands (16:9) · The call (16:9) · Wednesday (16:9) · What's in your wallet? · Markets close. Cranes don't. (16:9) · One thousand (16:9)

Key art

A thousand cranes in a white gallery — A thousand cranes, white gallery

The crane on a hinge of frosted glass — The hinge

A single orange paper crane on black marble — Night set: hero, 4K

A thousand cranes in a dark gallery — Night set: installation, 4K

A flock of cranes over Paris — Night set: Paris, 4K

Vertical poster (9:16, 4K) · Ori, the mascot (render, 4K) · Logo (PNG) · Wordmark (SVG, black) · Wordmark (SVG, white)

Rights

All artwork, footage and voices were made for FOLD and may be used in editorial coverage of FOLD with the credit "FOLD". The people in the spots are synthetic; no real person appears. No Apple or Robinhood marks appear in any asset, on purpose.