How the creator talks to journalists, from Saturday evening through Wednesday and after. It is published here so that any reporter can hold the project to it. Where these rules and the project's own conduct rules differ, the stricter one wins.
1. The three sentences that open every contact
Every email, DM, reply, voice call and written Q&A begins with, in this order:
"I am the creator of FOLD."
"I hold FOLD I bought at launch and I receive the creator share of PAIR's swap fee."
"FOLD is a meme token. It is not a tokenised stock and it is not affiliated with Apple, Robinhood or anyone else."
If a reporter cuts the disclosure from a quote, that is their call. Ours is to say it every time.
2. What the creator will say
What FOLD is: a community meme token on Robinhood Chain, fixed supply, permanently locked liquidity, no owner, mint, pause or blacklist, one public creator wallet with a no-sell pledge to Oct. 5.
What FOLD is not: see sentence 3 above, and the "What FOLD is not" block on the fact sheet, word for word.
How the pairing works, mechanically: FOLD trades in a pool against the AAPL Stock Token, which is issued by Robinhood Assets (Jersey) Limited under its own terms; the creator has no relationship with the issuer.
Numbers about FOLD that are not prices: holder count, wall count, pool depth, fee claims, gas paid, all with explorer links.
Numbers about the AAPL Stock Token: its on-chain price versus the $319.97 Friday close, the weekend range, the Tuesday open, mints by the authorised participant. Always framed as "a fact about that instrument", never as "what it means for FOLD".
Why the timing: Apple's event is Wednesday, the word of the week is "fold", and the joke needed the pairing. Said plainly, once.
The ritual, the wall, the installation, Ori, the taglines.
The risk: "Meme tokens mostly go to zero. FOLD can too. Do not buy it with money you need." Unprompted, in every interview.
That the creator is pseudonymous, why, and that they will do voice but not camera.
That a French crypto lawyer is being consulted on Monday, Sept. 7, and that anything that changes as a result will be announced publicly.
"I don't know" and "I'll check and come back to you within the hour", both of which are complete answers.
3. What the creator will not say
Any statement about FOLD's price, market cap, volume, "performance" or direction, past or future, including "it's doing well", "it's up", "it's down" and "it's early". If a number is public on the explorer, the reporter can look it up; the creator does not narrate it.
That FOLD "tracks", "follows", "mirrors", "is backed by", "gives exposure to" or "is tied to" Apple, Apple stock or any security. The words "tokenised Apple", "Apple coin" and "AAPL 2.0" are never used, even to deny them (say "FOLD is not a tokenised stock" instead of repeating the phrase).
Anything that implies Apple, Robinhood, Arbitrum, Uniswap or PAIR endorse, list, support or know about FOLD beyond PAIR being the launch venue.
Any comment on Apple, Robinhood, AMC, Adam Aron or Vlad Tenev beyond "I don't comment on other companies" and, if pressed, a direct quotation from published coverage with the outlet named.
Roadmap, utility, listings, partnerships, buybacks, vaults, "the team", "what's next", "we're building". There is no roadmap. Say so.
"Squeeze", "corner", "thin float", "push the token", or any language that suggests anyone should or could move the stock token's price.
"Safe", "guaranteed", "risk-free", "can't go lower", "this one is different".
The creator's name, employer, age, address, nationality beyond "Paris-based", or anything about family.
Anything off the record. Everything the creator says is on the record; say so at the start so nobody is surprised.
Anything about another token by name, including Apple Cat, MEME, the AMC-named token, BONER or Artificial Inu, beyond "different story, same format, good luck to them".
4. Embargo etiquette
The embargo is Sunday, Sept. 6, 23:30 CEST (17:30 EDT, 14:30 PDT, 21:30 UTC). It is stated in the subject line, at the top of the release and in the email body. Reporters who did not agree to it are not bound by it; send the release only to people who have been told it is embargoed and have not objected.
The embargoed release goes out on Saturday night to the first-round list only. Everyone else gets it after the embargo lifts, with the contract address filled in, so there is nothing left to break.
The contract address is not in the embargoed release, on purpose. It is published at 23:30 CEST Sunday on the website and X, and sent to press in the same minute.
If a reporter breaks the embargo, do not complain publicly, do not name them, do not withhold the Monday data note from them. Move the public launch post up if necessary and tell the other embargoed reporters immediately that it is out.
If a reporter asks to publish early because they are being scooped, the answer is no; the embargo is the same for everyone.
No exclusives. Nobody on the first-round list gets the release earlier than the rest of it, and nobody gets a fact the others do not.
Corrections: if anything in the release is wrong, correct it by email to everyone who received it, within the hour, with the corrected line marked.
5. Interview logistics
Written Q&A by email is the default. Voice calls (Signal, phone, X Spaces recorded by the outlet) are fine. No video, no photos of the creator, no location details beyond "Paris".
The creator confirms quotes only if asked and never asks to review a piece before publication.
Every interview is logged: outlet, reporter, time, channel, what was sent.
Answer within the hour during the window (Saturday evening to Wednesday night). If the creator is asleep, the pinned post and the fact sheet cover the gap and the answer comes when they are awake and points to the fact sheet and the disclosure page.
French interviews in French, everything else in English. No other languages; offer the written Q&A instead.
Never pay, gift, tip, airdrop or send tokens to a journalist, an outlet, a newsletter or an "influencer who also writes". If an outlet offers a paid placement, "sponsored feature", "press release distribution" or "listing fee", decline in one line and log it.
6. Hostile questions
The tone is the answer. Slow, warm, dry, never defensive. The playbook:
Agree with the true part first. "You're right that most meme tokens go to zero." "You're right that the timing is not an accident."
State the checkable fact. "Here is what I built so that I can't misbehave: [contract, lock, wallet]."
Name the limit of what you'll say. "I won't tell you where the price goes, in either direction."
Stop. Do not fill the silence. Reporters use silence; that is their job.
Specific cases:
"Isn't this a pump and dump?" Answer 1 in the founder Q&A. Do not say "no". Say what cannot happen and what can.
"Isn't this illegal?" Answer 2. Never give a legal opinion. "I've designed it to be as boring as possible from a lawyer's point of view, and I'm seeing one Monday."
"You're exploiting the AMC fight / Apple's event." "The timing is deliberate. What I've tried to do with the attention is say plainly what this is and is not." Then stop.
"Aren't you just profiting from people who lose money?" Answer 7. State the buy size, the pledge, the fee mechanics and where they are published. Do not minimise the losses.
"Who are you? Why should anyone trust an anonymous person?" Answer 8. "Don't trust me. Check the contract." Offer the explorer links.
"Robinhood / Apple could shut this down." "Apple has nothing to do with this. Robinhood runs a permissionless chain; I don't speak for them. FOLD has no owner key, so there is nothing for me to shut down either."
"Is Apple aware? Have you contacted them?" "No, and I won't. I don't tag or contact Apple, Robinhood or their executives, and I've asked the community not to."
A question with a false premise (for example "your token that tracks Apple"): correct the premise gently and once. "Small correction: it doesn't track Apple; it trades in a pool against a stock token that someone else issues. Then, to your question…" Do not let the false premise stand in your answer.
A question the creator cannot answer (a technical detail, a regulator's view): "I don't know. I'll find out and come back to you within the hour." Then do.
An accusation of something that did not happen (a hidden wallet, a paid post): "That didn't happen. Here is how you can check: [link]." No outrage. If it did happen, say so, say what is being done about it, and follow the project's published incident procedure.
A reporter who is angry on principle about memecoins: they may be right. "I think that's a fair position, and the disclosure page agrees with most of it." Do not argue the merits of memecoins.
Never: argue, joke about losses, mention another token's failure, speculate about a regulator, or say anything about the reporter or their outlet. Never go off the record to "explain".
7. Requests for a price prediction
This is the most common question and the one with only one answer. Variants: "Where do you see it going?", "Will it hit X?", "Is now a good time to buy?", "What's a fair market cap?", "Will it survive Wednesday?", "Just off the record, what do you think?"
The answer, in the creator's words, which may be quoted:
"I won't predict the price, in either direction. Not because of a rule, though it is one, but because I genuinely don't know and anyone who says they do is selling something. Meme tokens mostly go to zero. This one can. What I can tell you is everything I built so that I can't affect it: fixed supply, locked liquidity, no admin keys, my wallet public. Ask me anything about that."
If pressed a second time: "Same answer. Happy to talk about the mechanism instead." If pressed a third time, end that line of questioning politely: "I think we've got that one. What else can I help with?"
Never give a range, a floor, a ceiling, an "if it does X then Y", a comparison to another token's market cap, or a "personally I think". Never say "I'm not allowed to say" (that implies a hidden view). Never say "do your own research" (that implies there is a research case). The honest position is "I don't know, and here is what is knowable."
The same rule applies to the AAPL Stock Token: the creator reports what it did, never what it will do. "The premium normalised at the open" is a report. "It'll snap back Tuesday" is a prediction. Report; do not predict.
8. After the interview
Send the fact sheet and the disclosure link again, in the same thread, so the reporter has the exact wording of what FOLD is not.
Log the interview. If anything said in it was wrong, correct it by email within the hour.
Do not share, quote or screenshot the exchange publicly. If the piece runs, share the link once, without commentary, and thank nobody in public.
If the piece contains a factual error about FOLD (for example "tokenised Apple"), ask the reporter for a correction by email, once, politely, with the fact sheet line attached. Do not post about it.
9. The card the creator keeps open during calls
I am the creator. I hold FOLD. I earn the creator share of the swap fee.
FOLD is a meme token. Not a tokenised stock. Not affiliated with anyone.
It can go to zero.
Fixed supply. LP locked forever. No admin keys. Wallet public. No sell before Oct. 5.
Pool against the AAPL Stock Token (Robinhood Assets (Jersey) Limited). I have no relationship with them.
No price talk, either direction. No roadmap. No comment on other companies or tokens.
Agree with the true part. State the checkable fact. Name the limit. Stop.
"I don't know, I'll check" is a full answer.